What is digital printing?

Digital printing is a printing technique using digital or electronic files from a personal computer or other digital storage device as a source. Digital printing does not rely on a press plate to carry the image and also does not require any setup sheet. Due to lower production costs, digital printing has replaced lithography in a wide range of markets.

Digital printing makes use of a raster image which is sent directly to the printer with help of digital files and graphics software applications. A raster image is also known as a bitmap and is a grid of X & Y coordinates on a display space with details of the coordinates to illuminate. Unlike other printing processes, the toner does not permeate the substrate. The toner actually forms a thin layer on the surface and with the help of a fuser fluid as part of heat process or UV curing process may be used for adhering to the surface. The main advantage is the elimination of the printing plate and thus helps in saving time, effort and money.

There are many benefits associated with digital printing- It can provide faster turnaround times; It has better quality and lower costs than offset printing; It is an excellent option for on-demand printing or for any printing which requires shorter turnaround; As it is non-contact printing, it provides a designer with more options of substrates for printing; Distortion of images does not occur in digital printing, unlike screen printing.

Digital textile printing is described as any inkjet based method of printing colorants onto fabric. Most notably, digital textile printing is referred to when identifying either printing smaller designs onto garments (t-shirts, dresses, promotional wear; abbreviated as DTG, which stands for Direct to Garment) and printing larger designs onto large format rolls of textile. The latter is a growing trend in visual communication, where advertisements and corporate branding is printed onto polyester media. Examples are: flags, banners, signs, and retail graphics.

To place your order for a digitally-printed tee,  connect with us at https://www.instagram.com/shop_swaglok/ .

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